Rant Of The Day THIS RANT 30/06/97

Rant Of The Day is where I get to mouth off about whatever I feel like for however long I like. Theoretically, I'll update my whinge/opinion piece every weekday; in practice, maybe not so often.

What is it about sandwiches?

As much as I like a good sandwich, it is essentially a simple foodstuff, not a point for philosophical discourse. Earlier this year, I discussed the strange organisation that is the Australian Sandwich Association, and the oddity of including a thought for the day on your sandwich wrapper.

That, though, was nothing compared to the bag produced by Fast & Fresh Sandwiches of Pitt Street, where I obtained two sandwiches (one chicken and coriander, one turkey and salad) and a can of Mountain Dew last Friday. One side featured a handy complete menu of every sandwich produced by the shop (it's making me hungry just reading it now). But the other side devoted a full page of tightly-compressed A4 text to telling me about how just good this sandwich shop was. The opening words from director Keith Ford are:

For too long I have taken for granted our customers are aware of all the tiny details that makes us so different.

Over the next ten or so paragraphs, Keith shows a continuing disregard for grammar as he extols the virtues of Fast & Fresh. I haven't the energy to list them all here, but they include:

To be fair, the sandwiches are pretty good (and at the price they'd want to be). But why write an essay about them? (A rich question coming from someone who's just written a rant about the essay, I know, but remember, I run this show.)

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