Rant Of The Day is where I get to mouth off about whatever I feel like for however long I like. Theoretically, I'll update my whinge/opinion piece every weekday; in practice, maybe not so often.
I can feel you squirming in your seats already, but there's no point trying to hide it. At some point around 1989, you must have known someone who had a giant watch hanging casually from their bedroom wall. Hell, I still would, given half the chance. Sure, you might not wear it, but at least you'll be able to read it from a long way away.
What I was surprised to learn (thanks to an ancient press release) was that these mega-timepieces were actually manufactured by Swatch at one point. I always associated them with Copperart, where they went flying out the door for $39.95, but apparently Swatch also had a more upmarket $150 model (two variants of which are pictured here). The press release sums up their appeal succintly:
It is fun and colourful and has been created and presented as an original decorative object . . . an object that accurately tells the time with quartz precision. Truly, BIG IS BEAUTIFUL, and never more so than with the MAXI SWATCH.
Go back up a level
Return to Gusworld Central