Rant Of The Day THIS RANT 17/05/96

Rant Of The Day is where I get to mouth off about whatever I feel like for however long I like. Theoretically, I'll update my whinge/opinion piece every weekday; in practice, maybe not so often.

What is it about Dannii?

I'm feeling almost peaceful this morning, which doesn't bode well for the ranting possibilities. True, my desk looks like it's been ravaged by an overactive hyena, but that in itself is nothing particularly unusual. I managed to make it through the Sydney Morning Herald on the train without getting any more than mildly miffed. So the only thing left to wonder about is, basically, Dannii Minogue.

Famous sister aside, Dannii hasn't done much of note in Australia since she spread herself all over a desert with not many clothes on for the benefit of Australian Playboy readers. Like Paula Yates, Susan Rossiter Peacock Sangster Renouf and Ray Martin, she's famous for being famous. And yet, almost unheralded, Dannii has scored the hat trick twice in recent weeks. Both this week, and a fortnight ago, she managed to make it onto the covers of not one, not two, but all three of Australia's leading women's magazines: Woman's Day, New Idea and the New Weekly. Following a recent cover appearance on the grandmammy of them all, the Australian Women's Weekly, that elevates her to Di-like status. (Overseas readers, don't stress if you find the Australian women's magazine market confusing. It's really very simple. Woman's Day is a weekly, the Australian Women's Weekly is a monthly, the New Weekly is what the old Weekly used to be and New Idea isn't.)

Dannii didn't have to do much to get all that coverage, except break up with her husband, apparently get breast implants and launch a line of knickers. For the implant story, she even had the rare privilege of having the same picture used by all three magazines. All this and she still hasn't actually done anything (except have a lot of 'friends' who apparently have nothing better to do than chat idly with magazine reporters).

How does she do it? I'm buggered if I know, frankly. All suggestions are welcome. Incidentally, a rumour has just reached my ear that none other than Spanky The Naughty Little Monkey is in posession of a letter from Dannii. Keep your eyes peeled.

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